“From Pictures to Video: Creating More Engaging Content”

It’s said that a picture is worth a thousand words, but now imagine a video… or even a cinemagraph!

Brands have moved away from text, and focused heavily on visual imagery for their marketing and advertising. Instagram rise in popularity happened it moved away from Facebook’s model of writing statuses for your friends, to just posting in-the-moment photos, for your friends to see. That’s why it was so successful. Audiences naturally feel more engaged by photos than by text, and even more by moving images. Remember Vine? It was basically the first TikTok, where users shared 15-second videos. It BLEW UP. It even launched careers, like Shawn Mendes, who got his start on the app and is now very successful singer.

It’s no news that social media is a great platform to expose a brand, individual, or product to audiences far beyond what a billboard or local TV commercial could ever achieve. But, we are exposed to millions of images at our fingertips at all hours of the day. So, how do you stand out in a digital world full of millions of visual content?

The answer is innovation. Cinemagraphs are a perfect example of how communication design elements affect content marketing, as it uses movement in imagery to create storytelling. And it “is a great way to let your clients know that you are a forward-thinking and contemporary company that is bang up to date with the latest digital marketing techniques. It is a way to stay ahead of the curve and get a competitive advantage over your business rivals.” (Declan Kay, Medium https://declan-kay117.medium.com/why-should-we-use-cinemagraphs-for-digital-marketing-d41af52f8356)

If you’re struggling to create content for your brand on social media, it is essential to understand the different communication design elements that represent your brand, and not only use them in your favor, but have a creative mind to innovate through them to attract and maintain your audience’s interest and attention.