“Key Performance Indicators Can Help Your Social Media Engagement”

If you’re growing a personal brand or a business on social media, then by now you’re familiar with your platform’s Insights. Most social media platforms, like Instagram, give users with a business or creator account, the ability to review their account analytics. However, most of the time, users just don’t know what to do with that information. Sure, you see it and think “Oh, great, that post did well”, or “that generated website visits”, but most people fail to use it strategically. This is where building one or multiple KPIs comes in handy.

KPIs are Key Performance Indicators used to track success. They provide feedback on the effectiveness of what has been done, to predict the moves necessary for growth in the right direction. A KPI can help you have a clear objective for your social media brand, for example grow in followers, drive people to your website, or make sales. You can have multiple KPIs for multiple objectives. Then, use your platform’s analytics to fill in all the information, like measuring engagement and tracking growth. See what kind of content results in what kind of action from your audience. For example, you may notice that your brand does best in website clicks when you share informational posts, or gains followers when you use storytelling from your perspective. Finally, use this information to track your success and evaluate outcomes to cater the right content for the right goal.

KPIs transform social media insights into a strategic guides, allowing you to track performance, set clear objectives, and create content that delivers your desired results.